About us
Play Free is a non-profit organisation born from a sharedmission between Free Agency Education Recruitment and The School of Play, which are two organisations dedicatedto improving the lives of children through education, well-being, and connection.
Our Vision
A world where every child, regardless of their background or circumstance, has the opportunity to play, grow, and thrive, physically, mentally, emotionally, and socially.
Our Purpose
We exist to make play accessible for all children because play isn't just a luxury, it's a necessity. Backed by science and driven by heart, we provide inclusive, engaging, and research-informed play programs and resources designed to build well-being, confidence, and community for young people from all walks of life.
Why We Exist
Too many children today face barriers to play, whether due to a lack of time, space, access, or support. These barriers impact more than just their happiness, they limit the growth of essential life
skills like resilience, empathy, self-esteem, and
social connection.
At Play Free, we break down those barriers by:
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Our Founding Teams
Leaders in education recruitment with a heart for positive change, Free Agency connects passionate educators with schools, but more importantly, believes in supporting the whole child. Their focus on equity and opportunity drives our mission to bring play where it's needed most.
A global leader in play-based well-being, The School of Play delivers creative programs and workshops that improve mental and physical health through daily play. Their research-backed frameworks form the foundation of every Play Free session, ensuring we're always grounded in what works.
What Makes Us Different
Play isn't just fun; it's foundational. Backed by leading research from The School of Play and La Trobe University, our programs show that play:
Every activity is designed not just for fun, but to enhance well-being, connection, and confidence
Our programs are supported by extensive studies, including collaborations with La Trobe University
We're committed to equity, offering free and low-cost experiences to ensure no child is left behind
Our team includes educators, play specialists, and well-being advocates with decades of experience
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Our Impact Goals
By 2030, we aim to:
